February 5, 2009- Trying to improve your performance at work or write that novel? Maybe it’s time to consider the color of your walls or your computer screen.
If a new study is any guide, the color red can make people’s work more accurate, and blue can make people more creative. {xtypo_quote_right} When Dr. Zhu’s subjects were asked what red or blue made them think of, most said that red represented caution, danger or mistakes, and that blue symbolized peace and openness. Subjects were quicker to unscramble anagrams of “avoidance related” words like “danger” when the anagrams were on red backgrounds, and quicker with anagrams of positive, “approach related” words like “adventure” when they were on blue backgrounds. {/xtypo_quote_right}
In the study, published Thursday on the Web site of the journal Science, researchers at the University of British Columbia conducted tests with 600 people to determine whether cognitive performance varied when people saw red or blue. Participants performed tasks with words or images displayed against red, blue or neutral backgrounds on computer screens.
Red groups did better on tests of recall and attention to detail, like remembering words or checking spelling and punctuation. Blue groups did better on tests requiring imagination, like inventing creative uses for a brick or creating toys from shapes.
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Read More: The New York Times